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Linguaphiles may be simultaneously cringing and cheering their support, depending on the application, but planting a fleck or a speck at the end of a name is much more than a stylish affliction. Predicting which logo design trends will dominate the terrain ahead means appreciating what’s come before them.

We value entrepreneurship, and empower companies to grow. As friendly as these are to consumers, clients should have reasoning in mind when asked, “Why so round?" How much you should ease a corner can be like the fine line between a healthy tan and someone who's over-baked on the tanning bed. Shift in minimalism Amongst the most familiar design trends is perhaps the most salient: minimalism.

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The pliancy of variable logo design is what makes it so desirable. The business is unique as I provide routine veterinary care as well as acupunctu...

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The logos of IBM, Microsoft and Sony, for instance, use type treatments with a twist that makes them distinctive. We then permanently archive the ZIP file into our Dropbox, allowing the client to have a backup should they misplace the designs.

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Through feedback and refinement, eventually your logo will evolve into something great. Refine your logo design with feedback — Here’s something you don’t need to be a designer to appreciate: everyone’s a critic! But considering that logos are one of your strongest vehicles for branding, asking these questions is a necessary first step. What may seem like modest variants on a theme to one, look like significant departures to others. A fresh set of eyes on the final product can reveal some room for improvement you hadn’t noticed before.